The 32 year old singer/songwriter has achieved the unthinkable with the release of her album Midnights.
Taylor Swift has long been a controversial artist, with listeners seeming to passionately love or hate her. Although the star has received countless criticisms throughout her career, there is no denying her mastery of the craft of songwriting. Swift just became the first artist in history to hold all top 10 spots on the Billboard 100 charts, with all 20 tracks from the album ranking in the top 45. One of the most skillful executions of this release was in the pre-release marketing. Taylor Swift has always loved to interact with her fans through “easter eggs” that hint at future music or events. The Midnights release has had as more eggs than Easter Morning. For weeks before the album became available on all platforms, fans were enthralled with Swift’s TikTok campaign: “Midnights Mayhem With Me.” In this series, names of songs on the track list of the new album were revealed via “random selection” using a bingo cage. This campaign had “swifties” acting like personal investigators, spending countless hours trying to debunk Taylor’s mysterious words.
Sitting at number 1, her self-professed insecurity-anthem “Anti-Hero” has by far been the biggest hit off the record. In this song, Swift reveals her biggest fears and deepest trials within her own mind. The song humanizes the mega-star by showing the audience that she also struggles with body-image issues and relational problems.
Most recently, Taylor Swift announced her “Eras Tour” beginning in March. This is her first time touring since her revenge album, Reputation. For more on Taylor Swift, follow her socials @taylorswift or visit https://www.taylorswift.com/.
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